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First Cut: E-commerce share of retail continued to grow in 3Q 2019

The dollar value of e-commerce rose to $154.543 billion seasonally adjusted in the third quarter 2019, an 11.2% share of the $1380.543 billion total of retail. Unsurprisingly, this was the largest share since the Commerce Department began reporting the data. Consumers have bought into the convenience of on-line retailers, and retailers have adapted to consumers’ preferences.

The quarter-over-quarter change for e-commerce has also been advancing steadily as consumers increasingly move to home delivery of goods. Compared to a year-ago, the increase was 16.9%. It is fairly typical for e-commerce sales to increase peak in the fourth quarter of the year as holiday shopping kicks into full gear, but the use of e-commerce is becoming more prevalent year-round.


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