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On the radar: E-commerce’s share of retail sales continued to build in 2Q 2019

E-commerce’s share of retail sales reached a new high of 10.7% of the total in the second quarter 2019. Consumers still do most of their shopping in brick-and-mortar locations, but the convenience and variety of on-line shopping and shipping continues to erode sales at traditional locations. The contraction in retail locations and store chains is also pushing more consumers into spending on-line.

Even with some quarter-to-quarter variation in sales, the trend of gains in e-commerce is stronger than that of traditional retail.

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