E-commerce’s share of retail sales reached a new high of 10.7% of the total in the second quarter 2019. Consumers still do most of their shopping in brick-and-mortar locations, but the convenience and variety of on-line shopping and shipping continues to erode sales at traditional locations. The contraction in retail locations and store chains is also pushing more consumers into spending on-line.
Even with some quarter-to-quarter variation in sales, the trend of gains in e-commerce is stronger than that of traditional retail.
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